Story of vivanT

The story of vivanT, a really special story where God revealed Himself in all sorts of surprising ways.

Before coming to Christ, I’d launched a “classic” clothing brand just to make some money. It was starting to catch on, and I had a purchase order promise for about €300.

That’s when the Lord touched me, when I gave Him my WHOLE life, and He deeply transformed me.

So I stopped EVERY project to focus on God.

About 6 months later, during a worship service, a pastor said we had to give our very best to the Lord, for His kingdom.
The best of me back then was that clothing brand, so it made total sense for me to ask God if He wanted me to make a clothing brand for His glory.

And He didn’t answer my prayers, so I just went for it, asking Him to confirm or not if that’s what He had planned for my life—which is now His.

The brand name

The brand was originally gonna be called C.I.A. (Christ Is Alive).
During a brainstorming session on a hot summer day, I’d written “Christ Is Alive” at the top of a sheet and started jotting down the vision for this brand.

During a break, I grabbed a bottle of apple juice from the fridge and went off to do something.

When I came back, the bottle had condensed, and the water around it had dripped onto the table, then onto the sheet, washing away the words “Christ Is”—still visible but soaked. “Alive” stayed perfectly intact.

Seeing that sign, I wanted to call the brand “Alive.” (Super stylish)

Two weeks later, I found out my friend’s future husband had just launched a brand called Alive.

I was gutted, even sad.

One or two weeks after that, I had this illumination (straight from above): Alive had been whispered to me from heaven, so I had to keep it. Why not translate the word? I started with French. And BOOM.

vivant.

Everything clicked into place and made perfect sense.

First off, the T shaped like a cross—so logical and powerful.

To back that up, a color change.
Red to remind of Jesus’ precious blood,

the three rays above for the Father, the Son, and the Holy Spirit.

Simple, clear, powerful, impactful. Just like the Gospel.

The beginnings

With the name sorted, now I needed clothes.

My vision for the brand is the best quality-price ratio possible so everyone can proudly display their faith and even evangelize without saying a word.

The search for a supplier kicked off—I had a lead but nothing solid yet. A first design was made, even a first t-shirt but just digital. (vivanT - Il vit en moi)

During an evangelization camp with Vilodec, we were in Paris evangelizing during the Paris 2024 Olympics.

That day, we were in a big room, split in two by a thin wooden wall.

On our side, a mini masterclass on how to evangelize at a secular event, and on the other side, an open worship session. I was at the back of the room, right by the wooden wall, and God’s presence during that worship went right through it. I was carried away, amazed by His sweet and powerful presence, totally focused on Him.

It was in that timeless moment, in complete peace, that a booming voice rang out inside my heart: “vêtis mes brebis” ("Clothe my sheep")
It was the Father’s voice. I’m still deeply shaken and honored by it.

He’d just answered my prayer, confirming that’s what He wanted me to do for Him.

Less than 24h later, I sold my first t-shirt—without pushing, without even trying!!

The rest is still being written by God for God’s glory.